Where should your marketing budget be spent?

Planning your marketing budget can be intimidating. Should I hire someone to help with SEO or use an internal staff worker? Should I run a PPC campaign? Do I have the infrastructure in place to monitor performance of the marketing efforts? These questions, and many more, are good first steps to planning your marketing budget for the year.

Please take a few minutes to watch an informative video shared by Moz to learn more about how to plan a marketing budget.

For a copy of Rand's whiteboard notes, click on the image to open in a new window and save it.

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About the author:

Lisa Thompson Lisa is a partner, and SEO Manager at In Cart Marketing. Following search engine algorithms and website-coding is her passion. Follow her on Twitter: @TeamLisaSEM