How to Engage with Customers Using Facebook Live Video

Facebook Live is among one of the remarkable developments in the social media marketing world in 2016. According to Unmetric Discover, the number of brand mentions of Facebook Live to date is close to 40,000. One of the key features of live videos is its flexibility. It can be used for a wide range of…

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No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network

Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at that level will automatically be eligible to show ads on the Google Display Network. Google has been sending advertisers a notice and pausing display and video campaigns that didn’t have targeting assigned…

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Video Marketing 2017: What You Need to Know

Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across multiple devices. Join us as video marketing expert Mark Robertson and senior research…

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Google restricts TrueView video ad rotation settings to “Optimize for views” only

If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions or to Rotate evenly, you’ll want to take note that Google will be switching your rotation setting to Optimize for views — if it hasn’t already. Advertisers are seeing a notice in AdWords that Optimize for views is now…

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Putting programmatic video back on the radar

With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are being re-prioritized to reflect this. And as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has immense potential. The benefit of programmatic video over traditional…

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Gary Vaynerchuk on Playing the Long Game

Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut. From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.…

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3 next-level Yelp tricks for business owners

I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little edge…

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Pinterest queues up autoplay video ads for new Explore tab

A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced…

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