How to get the most value from your marketing metrics

By Lisa Thompson | December 16, 2016 | Comments Off on How to get the most value from your marketing metrics

To what extent does data actually drive your marketing decisions? The way I see it, you probably fall into one of the three following categories: Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way, shape or form. Intelligent — Marketing data rules the…

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