Posts Tagged ‘social media’
The One-Week Social Selling Action Plan
The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? What if you could replicate that dynamic on a much…
Read MoreHow to Attract Talent With a Company Hashtag: 10 Inspiring Examples
It’s getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40% of global employers are unable to find the right talent for jobs that need to be done. For this reason, many employers are looking internally to their existing team for support. According to Jobvite, employee…
Read MoreImprove your paid search & social through relationship marketing
A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior…
Read MoreHow to Engage with Customers Using Facebook Live Video
Facebook Live is among one of the remarkable developments in the social media marketing world in 2016. According to Unmetric Discover, the number of brand mentions of Facebook Live to date is close to 40,000. One of the key features of live videos is its flexibility. It can be used for a wide range of…
Read MoreImprove search rankings and increase productivity with local marketing automation software
Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines…
Read MoreFacebook will let celebs edit Live videos after broadcast ends
Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone else, like Facebook Live. And now they’re getting access to Live features that won’t be made available to normal people using Facebook. Facebook will let people using its Mentions app — which is…
Read MoreWhat does the Consumer Review Fairness Act mean for consumers and online reviews?
Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages (in…
Read MoreTwitter is eliminating its ads that requested people’s personal information
tanuha2001 / Shutterstock.com Twitter is phasing out its lead generation ad format that brands could use to request people’s names, Twitter handles and email addresses. A Twitter spokesperson confirmed the move on Monday. The spokesperson said in an emailed statement: “We are always experimenting with the best ways to help advertisers effectively connect with consumers. At…
Read MoreNASA has created official accounts on Pinterest and Giphy, and they’re pretty great
NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image-sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more are featured on an extensive Pinterest board that has…
Read More8 companies doing social media right and what marketers can learn from them
Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you…
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