Is Your Site About You Or Them?

Imagine you need to swap out the dishwasher in your kitchen (the device, not a person). If you didn’t want to do the job yourself, you’d call a plumber, or go look for one online. Now, imagine the plumber spends her or his time telling you about their credentials, about why they charge what they…

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Mobile paid search has increased by 134% since last year: stats

There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic…

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Paid search click-through rates have risen 38%

According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of…

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Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase). And it’s not just because we love our customers. I mean, we do love…

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Google Tag Manager: Giving Mobile Tagging a Little Extra Love

Over the last several months, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s…

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How to Apply Holiday Shopping Insights to Your Analytics Strategies

The Year of the Supershopper We all have that friend — the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he or she do it? Today,…

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Where should your marketing budget be spent?

Planning your marketing budget can be intimidating. Should I hire someone to help with SEO or use an internal staff worker? Should I run a PPC campaign? Do I have the infrastructure in place to monitor performance of the marketing efforts? These questions, and many more, are good first steps to planning your marketing budget…

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What is Local SEO?

Local SEO is the process of optimizing your website so that you can gain higher local search rankings (ie. Google Maps, mobile devices). Here’s an example of a local search ranking with Google: There are many factors that contribute to having your location displayed in local Google search results. Some of it is pretty technical.…

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How Do I Get My Website Found On The Web????

That is the question I hear more than any other. A lot of people can build websites. It takes a lot more effort to get found on the web than it does to simply build a website. There are people out there that tell you they will give you a website for free! What???! How…

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SEO Factor: Mobile-Friendly Websites

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