Social Media Marketing 3.0: Best practices for ramping up social ROI

By Lisa Thompson | November 22, 2016 | Comments Off on Social Media Marketing 3.0: Best practices for ramping up social ROI

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to…

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A 10-minute account audit to prevent SEM fires during the holidays

By Lisa Thompson | November 21, 2016 | Comments Off on A 10-minute account audit to prevent SEM fires during the holidays

We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your…

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Twitter Results To Start Showing in Google Search Returns by Mid-Year

By Lisa Thompson | February 28, 2015 | Comments Off on Twitter Results To Start Showing in Google Search Returns by Mid-Year

Twitter Reaches Deal to Show Tweets in Google Search Results (Bloomberg) — Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. http://www.bloomberg.com/news/articles/2015-02-05/twitter-said-to-reach-deal-for-tweets-in-google-search-results What’s changing? Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. It’s expected that by mid-year, tweets will…

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