Prove It! 6 Persuasive Techniques for Making the Sale

A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about…

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Marketing tips and ideas to help you grow your business

You know the story. Your local gym will have 300% more members, because it’s January. Thousands of abandoned blogs will have new posts published, because it’s January. Business owners worldwide will set new targets, because it’s January. And by March, almost all of these will revert back to their old ways. That’s because setting a…

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