Posts Tagged ‘ppc’
How to maximize your AdSense earnings with Amazon CPM ads
If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue. And in most cases, there are two other alternatives: High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more Other creative ad units…
Read MoreHow to avoid an outbound link penalty from Google
Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to…
Read MoreCoaxing smarter paid search bidding decisions out of sparse conversion data
Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense and intuition in building and managing their programs. Trouble can arise, though, when our intuition runs counter to the stats and we don’t have the systems or safeguards in place…
Read MoreHow To Setup The Newest AdWords Extension – Message Extensions
November 14, 2016 AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to…
Read MoreBoosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]
Send your conversion rate soaring with landing page and PPC best practices. Image via Shutterstock. Do you ever dream about increasing your conversion rate? How about increasing it by 290% and boosting your lead generation by 9x? Well, that’s exactly what we did for our client, Revecent, a company specializing in sales consulting and recruiting.…
Read MorePaid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of…
Read More