Report: 91 percent would use abandoned apps again if disliked issues addressed

By Lisa Thompson | December 8, 2016 | Comments Off on Report: 91 percent would use abandoned apps again if disliked issues addressed

Mobile apps command about 60 percent of digital media time according to comScore’s 2016 Mobile App Report. However that time is concentrated in a relatively small number of top apps that people use regularly. App discovery and retention have become a high-stakes game for publishers, brands and retailers. Evidence of this is the fact that…

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