Posts Tagged ‘optimization’
Why Building a Culture of Optimization Improves the Customer Experience
How can we be more useful to our customers today? That’s the simple question that drives any marketing organization focused on testing, improvement, and growth. But answering the question is not always so simple in our data-rich world. The old challenge of gathering enough data has been replaced by a new one: gleaning insights from…
Read MoreBeyond Optimization: Email A/B Tests That Will Improve Your Entire Business
Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change some stuff, compare key metrics, deploy winner, repeat. So when you start an A/B test on your email, this is the sort of process you fall back on. You brainstorm…
Read MoreHow Do I Get My Website Found On The Web????
That is the question I hear more than any other. A lot of people can build websites. It takes a lot more effort to get found on the web than it does to simply build a website. There are people out there that tell you they will give you a website for free! What???! How…
Read MoreRecent Websites Built by IN Cart Marketing
Recent Websites developed by IN Cart Marketing. IN Cart Marketing has a solution for any budget. Budget-dependent, there are many options for you out there, whether it be a simple marketing website (no e-Commerce) or full-featured e-Commerce. SHOPIFY Using Shopify, our team build a very simple e-Commerce solution for invoicesandforms.com. Shopify has a feature that…
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