Google posts its new policy against fake news & ‘misrepresentative’ sites

By Lisa Thompson | November 15, 2016 | Comments Off on Google posts its new policy against fake news & ‘misrepresentative’ sites

Google has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content. The new policy went live midday Tuesday, stating: Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal…

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Mobile paid search has increased by 134% since last year: stats

By Lisa Thompson | October 28, 2016 | Comments Off on Mobile paid search has increased by 134% since last year: stats

There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic…

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