3 Insights for Creating Viral Content

The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs…

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Sadly, most marketers see this as a challenge. 57% marketers state measuring the effectiveness of their content as one of their top 5 content-related challenges. To overcome this,…

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Why You Must Create a Total Online Presence Right Now

Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize and integrate a what I’ve long been referring to as a total online presence. Below are the remaining pieces you need…

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How to Perfect Your Content User’s Experience

When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as…

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How to Use LinkedIn Groups to Generate Quality Leads Continuously

If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft, and a revamped user interface, LinkedIn seems poised to be the best platform…

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Google is being investigated in South Korea for anti-aggressive practices

Why it issues to you If Google has certainly hindered Samsung’s improvement of one other working system, it might have restricted the software program choices you’ve got had entry to. Google is in a little bit of scorching water in South Korea over yet one more anti-competitors investigation. On this case, the Truthful Commerce Fee,…

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Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

Let’s say for some time you single-handedly make something that people love to consume: cinnamon buns, maybe, or content. You decide to go big with your operations and bring more bliss into the world. Boatloads of bliss. We’re talking content (or cinnamon buns) galore. We’re talking more than simply doing more of what you’re doing.…

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Can Your Poor Internet Security Hurt Your Marketing Efforts?

No matter how successful your brand’s marketing is, poor cybersecurity can result in data breaches that have the potential to cause irreversible damage to your reputation. Customers are more likely to stay loyal to brands with which they feel safe doing business, and any data breach can break that trust. About 64% of marketers believe…

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Leverage Your Network to Help Drive Your Own Branded Content

Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing The Content Creation Conundrum If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study, 74% of business buyers conduct more than half of…

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How to Optimize Your Referral Program and Boost Your Sales

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know…

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