Posts Tagged ‘marketing’
Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora’s E-Commerce Pulse, in September of this year, 22 percent of e-commerce orders…
Read MoreLast-minute SEO for the holidays
So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016. The core criterion of…
Read More15 Incredible Facebook Ad Tools We Love
November 17, 2016 Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This…
Read More15 Ways Marketers Use Overlays to Get More Conversions
Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics… and you’re not even halfway to your targets. Maybe you call an emergency brainstorm meeting with your team: Maybe you pump more money into your PPC campaigns.…
Read MoreID graphs: The path to identity resolution
Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing automation, identity is emerging as a key marketing topic. Recognizing customers across devices and stitching that information together into a single view has never been more relevant. A Forrester report claims identity is the “next competitive battleground,” yet…
Read MoreHow user-generated content and customer feedback can strengthen your value proposition
Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during the conference that left me, and many others, thinking about how — in an age where buyers don’t trust our corporate messaging — B2B marketers can get even more…
Read MoreHow to maximize your AdSense earnings with Amazon CPM ads
If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue. And in most cases, there are two other alternatives: High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more Other creative ad units…
Read MorePinterest queues up autoplay video ads for new Explore tab
A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced…
Read More70% of consumers will leave a review for a business when asked
A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most valuable assets — if managed properly. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews…
Read MoreHow to avoid an outbound link penalty from Google
Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to…
Read More