Posts Tagged ‘marketing’
Working on my New Book
I’m writing a new book called Make Your Own Game. This book solves the challenge of “how do I get more successful at life and business?” I thought I’d share a little behind-the-scenes of how I do it. I Start With “Why Bother With a Book?” It took a while to write this new book,…
Read More3 coupon affiliate myths it’s time to stop blindly believing
It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other marketing channels earlier in the consumer journey. Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research…
Read MoreAd customizers just got a whole lot more powerful
I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords. But now that we’re about…
Read MoreHow search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.…
Read MoreThe ROI of Lead Scoring
According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring. As evidenced by the CMI study, many small business…
Read MoreUS Presidential election data: searcher intent vs. demographic polling
During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time in history. However, despite the best efforts of pollsters, mathematicians, academics and others, just about every polling projection and prediction was wrong. Well, all but…
Read MoreLink building is (specialized) marketing
The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing. Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn…
Read MorePutting programmatic video back on the radar
With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are being re-prioritized to reflect this. And as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has immense potential. The benefit of programmatic video over traditional…
Read More5 Tips To Stay Organized Through The Holidays And Beyond
November 23, 2016 The holidays are here and client spending and consumer shopping are in full swing. It would be an understatement to say this year feels a little busier than last. Often these busy times show us, as account managers, where we might need to be more effective and stay a little more organized.…
Read MoreProve It! 6 Persuasive Techniques for Making the Sale
A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about…
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