Posts Tagged ‘marketing’
‘Beacons are dead,’ says CEO of a retail analytics firm
An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something customers really wanted. Beacons offer hyper-granular…
Read MoreHow to Get 100,000 People to See Your Blog Post
What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you? Depending on the goals of your blog, it could mean thousands of new subscribers and fans. But it could also mean new customers — big traffic means big exposure and big…
Read MoreRanked conversations have arrived to the Twitter mobile experience
Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015. It’s…
Read MoreFacebook adds gaming inside Messenger, News Feed
There are a lot of things that people do outside of Facebook, but Facebook continues to incorporate more of those things into Facebook — like watching videos, shopping, reading articles and now playing video games. On Tuesday Facebook debuted a way for people to play arcade-style games by themselves or against friends within the social…
Read MoreWhy You Must Address Problems Before You Can Offer Solutions
You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to…
Read MoreOptimizing Marketing Resources – What to Automate and What Your Team Needs to Handle
When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, I’ve gotten lucky and also learned the hard way about which processes should and should not be automated.…
Read MoreData: Mobile drives majority of Black Friday traffic, but PCs dominate sales
There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total revenues and a majority of online retail traffic, reported Adobe — this despite awkward and suboptimal mobile experiences across many…
Read MoreThe filter bubble: it won an election and can help you win customers
You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of thoughts coalesced in my head that prompted me to write one more. Since some time has passed, I hope you will bear with me. Let’s start with an idea that is…
Read MoreHow do our biases impact PPC performance?
I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing…
Read MoreGo On a Media Diet
Too many of us are chewing up hours each day in an effort to “stay informed” and “keep up” but also to waste time in between other tasks. It’s time to go on a diet. A media diet. How to Start Your Media Diet Look at the blogs and newsletters you currently receive. You already…
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