Posts Tagged ‘marketing’
10 Questions to Ask Yourself When Your Conversion Rates Are Below Average
Don’t wait until it’s too late. Check and maintain your conversion rates often, just like you would your car. Image via Shutterstock. A major faux pas I often see with conversion rates is that businesses only seem to to address them when alarms are triggered. Conversion rates require ongoing maintenance and should be regular focal…
Read MoreAs a local business, you have to own your own back yard
As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating…
Read MoreTop 10 local search insights of 2016
As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for reflection. Learning from successes experienced and mistakes made helps you set goals that will move you forward and plan for ways to get there. To help remind you…
Read More8 companies doing social media right and what marketers can learn from them
Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you…
Read MoreWhy Traffic Shaping is So Dang Fantastic for Conversion Rates
Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to build a path in time and the goo oozes everywhere… Game over. For a marketer, the pipe pieces are your web pages. And the goo? Your visitors. Fail to provide…
Read MoreUse This Content Marketing Checklist to Skyrocket Your Productivity
Four very simple things: 1. Have a mindset practice Your mind has to be clear and focused if you’re going to produce that much content. When your mind is full of negative thoughts, limiting beliefs, or worries, it will make it much harder to stay inspired and keep taking action. Mindset work will be different…
Read More5 reasons advertisers should NOT ignore Bing Ads
Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often…
Read MoreCanonical chaos: doubling down on duplicate content
Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals…
Read MoreShould you hire a mobile marketing agency or keep it in-house?
As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar “But do I really need an agency? Can’t I do it myself?…
Read MoreSuper Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
While many brands are focused on the holidays, a few are already looking past the New Year to February 5 and lining up their Super Bowl LI strategy. Avocados from Mexico (AFM), Skittles, and Snickers have already released announcements around their Super Bowl plans. For its second Super Bowl appearance, Avocados from Mexico is teaming…
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