Posts Tagged ‘marketing’
NASA has created official accounts on Pinterest and Giphy, and they’re pretty great
NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image-sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more are featured on an extensive Pinterest board that has…
Read More5 Under Used Strategies to Make Your Customers Feel Valued
There’s a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call centers. While those tools can certainly help large corporations feel more connected to their clients — perhaps increasingly so through automation and social media “bots” to jump on quick replies — there are still few substitutes for human…
Read MoreMore content, less traffic: part I
“Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates. But a widespread misconception perpetuated by the SEO industry persists: you need to continue to feed the content beast — otherwise, The…
Read MoreGoogle restricts TrueView video ad rotation settings to “Optimize for views” only
If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions or to Rotate evenly, you’ll want to take note that Google will be switching your rotation setting to Optimize for views — if it hasn’t already. Advertisers are seeing a notice in AdWords that Optimize for views is now…
Read MorePPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]
This marketing infographic is part of KlientBoost’s 25-part Marketing Advent Calendar. Sign up here to receive a new gifographic once a day in your inbox. As a kid who was fascinated with the magic store, it’s kind of surprising that I still don’t know how magicians do certain tricks. But it’s probably because as an…
Read MoreReport: 91 percent would use abandoned apps again if disliked issues addressed
Mobile apps command about 60 percent of digital media time according to comScore’s 2016 Mobile App Report. However that time is concentrated in a relatively small number of top apps that people use regularly. App discovery and retention have become a high-stakes game for publishers, brands and retailers. Evidence of this is the fact that…
Read MoreAd extensions for the entire decision journey
Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance: When searchers research products online (research stage) When searchers home in on a specific product When searchers…
Read MoreMarketing automation is like icing on the cake
Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and then put it in the oven. When the cake was baked, we let it cool and added icing to the top. Why do we add…
Read MoreSEO trends to prepare for in 2017
Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year. There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s…
Read MoreThree major developments that will shape multi-channel marketing in 2017
How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win £100 in Amazon vouchers. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that…
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