Posts Tagged ‘marketing’
Marketing automation for the little guy is helping to power the new economy
The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own businesses. Because of these technical advances, entrepreneurs offering everything from outdoor landscaping to speech writing can represent themselves in a cost-effective way. In fact, over 33 percent of the entire American workforce is involved…
Read More6 Tactics for Turning Your Website into a Lead Generating Machine
Photo Credit:Shutterstock Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. All website owners want this dream,…
Read MoreDoes Influencer Marketing Help Your Business?
“Influencer marketing” isn’t new. It has been around for at least a decade in its latest form, which is “Hey, let’s get bloggers to talk about our stuff!” Lots of companies wonder if it’s the right move for their product. Let’s talk about that. The nice folks at Skinny and Co sent me some amazing…
Read More10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns. Marketing unicorns are so special…
Read MoreStrategies You Need To Try in 2017, According to 13 Digital Marketing Experts
Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me from making them year after year and convincing myself that this will be the year for life-altering change. And then my credit card gets charged for my monthly gym…
Read MoreMedium will eliminate its Promoted Stories ad product following layoffs
Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its…
Read More17 link resolutions for 2017
Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do the…
Read MoreThe fake information epidemic and how it will hurt local search in 2017
pinocchio-toy-lies Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem:…
Read MoreDon’t Ever Launch an Overlay Without This Checklist [FREE DOWNLOAD]
Did you know I’m psychic? It’s true. Your favourite color is orange. You once lived on Chestnut Lane. You’ve googled “email best practices” at some point in your marketing career. Okay, so one out of three ain’t bad — amirite? The point is, best practices are important to marketers. Whether it’s email, landing pages or…
Read MoreParadigm shift: Has Google suspended defamation removals?
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or…
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