Posts Tagged ‘marketing’
Studies: digital, particularly cellular, driving trillions in offline retail spending
The $354 billion in 2016 e-commerce gross sales is small potatoes in contrast with offline retail spending: over $four.5 trillion in response to US authorities figures. However what’s additionally bigger than e-commerce is offline spending influenced by the web — between $1 and $2+ trillion, relying on the estimate. Based on a brand new…
Read MoreSimple Tips for Sleuthing Your Site Performance Using Google Analytics
Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect. How do you measure up when it comes to measuring the impact and value of the content you are publishing? Fortunately, for…
Read MoreHow to Use Content to Get Your Audience to Trust You
Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t…
Read MoreUnderstand How Content is Influencing Buyers: A Primer on Attribution Models
“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing, “attribution” refers to a set of user actions that contributes to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you understand which combination of events in which…
Read MoreCan you guess what’s inside the box?
Today’s post is a little different. However, it will explain how to create a cycle of ongoing, repeat sales. Let’s begin. I want you to imagine you have a very special box, which you place on a table in front of a prospective client or customer. You explain that the contents of this sealed box…
Read MoreLive Content is Rising in Popularity
Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big…
Read MoreHow to Use Content Marketing to Improve Your Local Search Ranking
Struggling to get your business to rank high in local search results? Every smart marketer knows that local SEO is the next big thing in digital marketing. The higher you rank in local search, the better your chances of attracting relevant customers to your business. So if you’re ranking low in local search, it’s a…
Read More7 key components to a winning mobile marketing budget in 2017
Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your…
Read MoreEntrepreneurial lessons from an amateur poker player
Shortly after I sold my first company, a friend took me to the poker tables at a casino in Florida. I had never played the game before, so my friend gave me a quick tutorial before we bought chips and sat down at one of the amateur tables. My loss was swift and absolute: in…
Read MoreAmazon made 10x more money than any other e-commerce site during 2016 holidays
Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a…
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