Posts Tagged ‘management’
6 Seemingly Harmless Ways You're Sabotaging Your Proposals
60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Whether it’s due to the demise of the agency-of-record, growing concerns over transparency issues,…
Read More5 Tips for Running a Successful Business
How to abandon your fear and grow your opportunities for success in business When it comes to success, I’ve always believed in the saying, The length of our life is finite, but its wideness depends on us. This philosophy just means that our purpose is to achieve grand things and widen the scope of our…
Read MoreThe Power of Proactive Customer Service
Are you happy now? Or simply, happy overall? As a company, you don’t just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customer’s satisfaction throughout his or her entire journey with a company is 30% more predictive of overall…
Read MoreWhy You Must Address Problems Before You Can Offer Solutions
You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to…
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