Posts Tagged ‘local’
Uncovering the white spaces of opportunity for local search
The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands must use the context of…
Read MoreImprove search rankings and increase productivity with local marketing automation software
Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines…
Read MoreDigital assistants, conversational search and the future of local
Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For…
Read MoreAs a local business, you have to own your own back yard
As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating…
Read MoreTop 10 local search insights of 2016
As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for reflection. Learning from successes experienced and mistakes made helps you set goals that will move you forward and plan for ways to get there. To help remind you…
Read MoreThe Key to Ranking Your Local Business in Google
For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that…
Read MoreGoogle’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in San Diego. We knew that these businesses had to pass advanced verification before November 10 or Google was going to be removing their listings. So now that we are past…
Read More70% of consumers will leave a review for a business when asked
A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most valuable assets — if managed properly. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews…
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