8 Ways Local Businesses Can Get Started with Link Building

link posting

I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started. Link building has been, and remains…

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How to Optimize Your Referral Program and Boost Your Sales

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know…

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17 link resolutions for 2017

Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do the…

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Link building is (specialized) marketing

The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing. Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn…

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