Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack

I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in San Diego. We knew that these businesses had to pass advanced verification before November 10 or Google was going to be removing their listings. So now that we are past…

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Google posts its new policy against fake news & ‘misrepresentative’ sites

Google has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content. The new policy went live midday Tuesday, stating: Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal…

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How to avoid an outbound link penalty from Google

Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to…

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How To Setup The Newest AdWords Extension – Message Extensions

November 14, 2016 AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to…

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5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level. Monthly audits…

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Why Building a Culture of Optimization Improves the Customer Experience

How can we be more useful to our customers today? That’s the simple question that drives any marketing organization focused on testing, improvement, and growth. But answering the question is not always so simple in our data-rich world. The old challenge of gathering enough data has been replaced by a new one: gleaning insights from…

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How To Embed a Google Map To A Website

Go to Google Maps: https://www.google.com/maps/ Type in your address (enter/search) Result: you get a map to your location. Google has a menu icon like this: If you click on the menu icon, a menu opens up. Select “share or embed map”:   Click on Embed and copy the code that comes up in the pop-up window:…

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SEO Factor: Mobile-Friendly Websites

My Account Get a Quote or Pay Online 208.391.2065 HOMEABOUTAFFORDABLESERVICES Blog Setup Build a WordPress Website Create Social Media Spaces Full SEO Report Design Banner & Sign Design Brochure Mailer Design Email Design & Send Identity Package Design Logo Design Marketing Material Design Newsletter Design Packaging Design Postcard Design Website Storyboards WordPress: Design Marketing Marketing…

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Twitter Results To Start Showing in Google Search Returns by Mid-Year

Twitter Reaches Deal to Show Tweets in Google Search Results (Bloomberg) — Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. http://www.bloomberg.com/news/articles/2015-02-05/twitter-said-to-reach-deal-for-tweets-in-google-search-results What’s changing? Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. It’s expected that by mid-year, tweets will…

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