Posts Tagged ‘google’
Google releases new video on how to hire an SEO consultant
Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process. The post Google releases new video on how to hire an SEO consultant appeared first on Search Engine Land. Google has added a new video to…
Read MoreSimple Tips for Sleuthing Your Site Performance Using Google Analytics
Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect. How do you measure up when it comes to measuring the impact and value of the content you are publishing? Fortunately, for…
Read MoreHow your startup should be using Google AdWords
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. Brett Middleton on December 22, 2016 at 1:03 pm For the founder sitting in coworking spaces like The…
Read MoreSmall business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. “Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s…
Read MoreThe 10 Best & Biggest New PPC Features of the Year
Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms. But some new PPC features stuck out more than the rest this year. This article will separate the unicorns…
Read MoreGoogle studying ways to fix offensive search suggestions & results
As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with Google’s search…
Read MoreFinally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future. Sure, Google had been hinting about the mobile-first index for a while, but now we had real information from a…
Read MoreHow We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster
Image source. As marketers, we all love releasing new campaigns and collateral regularly (launch days are the best days, amiright?). But despite best efforts, projects can take much longer than planned and unexpected roadblocks can stop you from shipping as often as you’d like. Even worse, you can spend weeks extending deadlines in search of…
Read MoreNo targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network
Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at that level will automatically be eligible to show ads on the Google Display Network. Google has been sending advertisers a notice and pausing display and video campaigns that didn’t have targeting assigned…
Read MorePage One on Google Is Your New Business Card
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most…
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