How search and email acquisition campaigns benefit both channels

By Lisa Thompson | November 25, 2016 | Comments Off on How search and email acquisition campaigns benefit both channels

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.…

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Beyond Optimization: Email A/B Tests That Will Improve Your Entire Business

By Lisa Thompson | October 28, 2016 | Comments Off on Beyond Optimization: Email A/B Tests That Will Improve Your Entire Business

Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change some stuff, compare key metrics, deploy winner, repeat. So when you start an A/B test on your email, this is the sort of process you fall back on. You brainstorm…

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