Gary Vaynerchuk on Playing the Long Game

By Lisa Thompson | November 22, 2016 | Comments Off on Gary Vaynerchuk on Playing the Long Game

Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut. From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.…

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Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

By Lisa Thompson | November 7, 2016 | Comments Off on Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS products alike — is mixing lead generation and sales… on a single page. At first, that sounds incredibly odd. After all, shouldn’t ecommerce landing pages cater to both audiences: those…

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Review of WooCommerce on WordPress

By Lisa Thompson | March 16, 2015 | Comments Off on Review of WooCommerce on WordPress

Quick Facts about WooCommerce: WooCommerce launched in September of 2011. 6,688,149 DOWNLOADS to-date. WooCommerce powers 24% of all eCommerce websites. Free open source plug-in from WooThemes. Benefits: Free, quick integration to WordPress. Many payment processor options. Scalable: good for small or large retailers. Many templates to choose from, 3 of them are free. Can integrate…

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