Posts Tagged ‘data’
Data as the new currency: Three keys to CMO success in 2017
For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success. Marketing budgets have risen for the third year in a row, increasing from 11 percent last year to 12 percent of company revenue, according to Gartner’s CMO Survey for 2016–2017. As chief marketing officers plan…
Read MoreData: Mobile drives majority of Black Friday traffic, but PCs dominate sales
There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total revenues and a majority of online retail traffic, reported Adobe — this despite awkward and suboptimal mobile experiences across many…
Read MoreUS Presidential election data: searcher intent vs. demographic polling
During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time in history. However, despite the best efforts of pollsters, mathematicians, academics and others, just about every polling projection and prediction was wrong. Well, all but…
Read More