Posts Tagged ‘customer service’
How to Proactively Engage With Your Clients
There are two different types of client experiences: reactive and proactive. Reactive means you’re responding to client’s interactions with you and your business, fulfilling their expectations, wants, and needs. For the most part, this is an outdated approach to doing business and requires you to spend a lot of your time putting out fires. Marketing…
Read MoreGood Customer Service: Are You Doing It Right?
Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service. You may even have customer service-related quotes around the office. But how often, if…
Read MoreThe Power of Proactive Customer Service
Are you happy now? Or simply, happy overall? As a company, you don’t just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customer’s satisfaction throughout his or her entire journey with a company is 30% more predictive of overall…
Read MoreHow user-generated content and customer feedback can strengthen your value proposition
Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during the conference that left me, and many others, thinking about how — in an age where buyers don’t trust our corporate messaging — B2B marketers can get even more…
Read MoreHow To Better Work With Clients Across Multiple Time Zones
November 16, 2016 Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA…
Read MoreWhy Building a Culture of Optimization Improves the Customer Experience
How can we be more useful to our customers today? That’s the simple question that drives any marketing organization focused on testing, improvement, and growth. But answering the question is not always so simple in our data-rich world. The old challenge of gathering enough data has been replaced by a new one: gleaning insights from…
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