Data as the new currency: Three keys to CMO success in 2017

For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success. Marketing budgets have risen for the third year in a row, increasing from 11 percent last year to 12 percent of company revenue, according to Gartner’s CMO Survey for 2016–2017. As chief marketing officers plan…

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