How Big Brands Use Urgency to Drive Conversions During the Holidays

By Lisa Thompson | December 1, 2016 | Comments Off on How Big Brands Use Urgency to Drive Conversions During the Holidays

Hurry! Holiday shopping is upon us, which means big conversion opportunities await. Image via Shutterstock. What’s worse than not being able to find the perfect Christmas gift for someone you love? How about finding it, then realizing it’s sold out? Sold out. The thought alone is enough to cause a pre-Christmas meltdown, but while we’re…

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Ranked conversations have arrived to the Twitter mobile experience

By Lisa Thompson | November 29, 2016 | Comments Off on Ranked conversations have arrived to the Twitter mobile experience

Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015. It’s…

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15 Ways Marketers Use Overlays to Get More Conversions

By Lisa Thompson | November 17, 2016 | Comments Off on 15 Ways Marketers Use Overlays to Get More Conversions

Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics… and you’re not even halfway to your targets. Maybe you call an emergency brainstorm meeting with your team: Maybe you pump more money into your PPC campaigns.…

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