Posts Tagged ‘conversion’
Why Traffic Shaping is So Dang Fantastic for Conversion Rates
Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to build a path in time and the goo oozes everywhere… Game over. For a marketer, the pipe pieces are your web pages. And the goo? Your visitors. Fail to provide…
Read MoreCoaxing smarter paid search bidding decisions out of sparse conversion data
Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense and intuition in building and managing their programs. Trouble can arise, though, when our intuition runs counter to the stats and we don’t have the systems or safeguards in place…
Read More7 Conversion-Sabotaging Words to Avoid at All Costs
Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few fractions of a second. So while some words, like “Submit” on your button, may seem innocent enough… they could be costing you dearly, turning away visitors…
Read MoreEnsuring a Great User Experience Is the First Step in CRO
Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various CRO methods are tried out, additional hundreds will leave their site without taking any action. There’s another way. Taking care of user experience (UX)…
Read MoreCreate a Case Study that Converts [INFOGRAPHIC]
We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase). And it’s not just because we love our customers. I mean, we do love…
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