Posts Tagged ‘content’
Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]
Let’s say for some time you single-handedly make something that people love to consume: cinnamon buns, maybe, or content. You decide to go big with your operations and bring more bliss into the world. Boatloads of bliss. We’re talking content (or cinnamon buns) galore. We’re talking more than simply doing more of what you’re doing.…
Read MoreMore content, less traffic: part I
“Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates. But a widespread misconception perpetuated by the SEO industry persists: you need to continue to feed the content beast — otherwise, The…
Read MoreWhy SEO should always complement your content marketing
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed…
Read MoreCMI: Content Marketing Strategy, Research, How-To Advice
Before I begin, I want to say, “Thank you, internet,” for spawning countless occupations that simply couldn’t exist without you: web designers, app developers, SEOs, and, of course, content marketers. Plenty of the roles suit both creatives and techies. Digital careers are relatively new and exciting, both for employees and employers. That is, aside from…
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