Use This Content Marketing Checklist to Skyrocket Your Productivity

By Lisa Thompson | December 6, 2016 | Comments Off on Use This Content Marketing Checklist to Skyrocket Your Productivity

Four very simple things: 1. Have a mindset practice Your mind has to be clear and focused if you’re going to produce that much content. When your mind is full of negative thoughts, limiting beliefs, or worries, it will make it much harder to stay inspired and keep taking action. Mindset work will be different…

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How user-generated content and customer feedback can strengthen your value proposition

By Lisa Thompson | November 16, 2016 | Comments Off on How user-generated content and customer feedback can strengthen your value proposition

Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during the conference that left me, and many others, thinking about how — in an age where buyers don’t trust our corporate messaging — B2B marketers can get even more…

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