Posts Tagged ‘branding’
15 Inspiring Examples of Small Business Branding
Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to…
Read MoreCan Your Poor Internet Security Hurt Your Marketing Efforts?
No matter how successful your brand’s marketing is, poor cybersecurity can result in data breaches that have the potential to cause irreversible damage to your reputation. Customers are more likely to stay loyal to brands with which they feel safe doing business, and any data breach can break that trust. About 64% of marketers believe…
Read MoreBeyond Optimization: Email A/B Tests That Will Improve Your Entire Business
Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change some stuff, compare key metrics, deploy winner, repeat. So when you start an A/B test on your email, this is the sort of process you fall back on. You brainstorm…
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