‘Beacons are dead,’ says CEO of a retail analytics firm

By Lisa Thompson | November 30, 2016 | Comments Off on ‘Beacons are dead,’ says CEO of a retail analytics firm

An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something customers really wanted. Beacons offer hyper-granular…

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