Marketing automation for the little guy is helping to power the new economy

The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own businesses. Because of these technical advances, entrepreneurs offering everything from outdoor landscaping to speech writing can represent themselves in a cost-effective way. In fact, over 33 percent of the entire American workforce is involved…

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Improve search rankings and increase productivity with local marketing automation software

Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines…

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Marketing automation is like icing on the cake

Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and then put it in the oven. When the cake was baked, we let it cool and added icing to the top. Why do we add…

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5 Keys to Adopting Marketing Automation

5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing photo credit fotolia When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? Who is interacting with your social media pages? What are prospects looking for when they visit…

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