Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle

By Lisa Thompson | November 29, 2016 | Comments Off on Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle

When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, I’ve gotten lucky and also learned the hard way about which processes should and should not be automated.…

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