Report: 91 percent would use abandoned apps again if disliked issues addressed

By Lisa Thompson | December 8, 2016 | Comments Off on Report: 91 percent would use abandoned apps again if disliked issues addressed

Mobile apps command about 60 percent of digital media time according to comScore’s 2016 Mobile App Report. However that time is concentrated in a relatively small number of top apps that people use regularly. App discovery and retention have become a high-stakes game for publishers, brands and retailers. Evidence of this is the fact that…

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European survey finds 70 percent of Android owners want pre-installed apps

By Lisa Thompson | November 18, 2016 | Comments Off on European survey finds 70 percent of Android owners want pre-installed apps

According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. This finding, as well as others in the report, appears to support Google’s argument to the European Commission that its pre-installed suite of apps benefits consumers and is…

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