How Google may be slowing down AMP by not using direct links to publishers

By Lisa Thompson | December 13, 2016 | Comments Off on How Google may be slowing down AMP by not using direct links to publishers

One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down. In fact, using Google’s…

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