Trust & transparency: Why we need it more than ever in 2017

By Lisa Thompson | December 20, 2016 | Comments Off on Trust & transparency: Why we need it more than ever in 2017

Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward a better future, or just another year with minimal…

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Is in-house marketing better than using an agency?

By Lisa Thompson | November 30, 2016 | Comments Off on Is in-house marketing better than using an agency?

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring…

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