How URL hijackers are disrupting banks’ PPC campaigns

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party…

Read More

How to Find Killer Content Ideas

Whether you’re a novice writer or a pro, at some point you’ll get writer’s block and will find it difficult to come up with potent, relevant content ideas for marketing. If you’re in a rut, or simply need new topics to align with your strategy, follow the tips below to help guide you to new…

Read More

How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth

Word-of-mouth has been both King of Advertising and a marketer’s best friend for ages – and I mean literally, ages. A naturally occurring phenomenon, word-of-mouth is as old as human communication itself. It’s no wonder then, that word-of-mouth has (in more recent times, at least) been deemed the most valuable form of marketing on the…

Read More

Best Content Ideas for Small Business Owners

As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online. Never…

Read More

Why Small Businesses Have the Social Media Marketing Advantage

As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an…

Read More

How Systems Make Your Business More Human

  I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you…

Read More

Must Have Homepage Elements

Must Have Homepage Elements written by John Jantsch read more at Duct Tape Marketing Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website…

Read More

Don’t let greedy amateurs get you down

Martin (not his real name) emailed me with a great question. I promised to answer it here, as it’s a marketing problem that a lot of people struggle with. He wanted to know why only a tiny fraction of his newsletter subscribers ever hire him. Martins an experienced, professional copywriter. It’s important to point out…

Read More

The One-Week Social Selling Action Plan

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process?  What if you could replicate that dynamic on a much…

Read More

How to Use Content Upgrades and Capture More Leads

Without a content upgrade, every time someone reads your post, something terrible happens… Nothing. It doesn’t matter how much traffic you get. It doesn’t matter how many shares or comments. Unless that traffic is converting, it’s worthless. Content upgrades are like patching holes in a leaky pipe – it stops the water (aka your…

Read More