Posts Tagged ‘advertising’
11 Ways To Completely Ruin Your Pay Per Click Advertising
In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. When done right, they build familiarity with the brand and a level of interest that leads to increased website traffic. Furthermore, it comes from audiences that are most likely to respond in a positive manner. Sadly,…
Read More6 Tips for Converting One-Time Customers into Recurring Ones
“The purpose of a business is to create a customer.” Peter Drucker, Austrian-American management consultant, educator, and author We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most firms seek but very few achieve. Unfortunately, a lot of businesses have shut shop after…
Read MoreWhy You May Be Missing the Boat When It Comes to Local SEO
If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident.…
Read MorePinterest moves into paid search: What you need to know
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how does…
Read MoreCompanies Seeing Success With Radio Ads
Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel. I’ve spoken with three small tech companies in the past two months that have…
Read MoreHow Texting Could Take Your Marketing Strategy to the Next Level
Times have changed. We think virtual first and then physical. That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Texting…
Read MoreA Guide to Facebook Advertising
As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. When the tables are turned, and it comes time for business owners to build their own Facebook campaign, the world of social media advertising can suddenly become a…
Read MoreHow to Make Your Business More Referable
“How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic. Having been in this business for decades, I’ve come to…
Read MoreChoosing the Right Marketing Channels for Your Business
As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the…
Read More10 Brilliant Offline Marketing Ideas to Boost Your Website Traffic
What’s the first thing you think of when it comes to boosting the website traffic? Social media marketing, for sure. SEO, too. Whenever you’re trying to make your website more popular, online marketing is the natural response. Is it the only available alternative? No. In fact, online marketing might not be enough. The most common…
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