Posts Tagged ‘advertising’
Conversions Are for Closers: Using Conversion-Centered Design Principles to Inspire More Clicks
The campaign conversion path is often a long and windy trail that consists of your prospect having objections and you effectively countering them. If you’ve done your job properly, your prospect will eventually end up at a crossroads: one path leads to a conversion and the other to the back button — or worse, your…
Read MoreWhat exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to different people. Part of the…
Read MoreDesign and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]
As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important. The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results. Last year we saw the rise…
Read MoreHow to keep Q4 paying off in 2017
Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make Q4 the gift that keeps on giving. 1) Capture those audiences. This is the time…
Read MoreMedium will eliminate its Promoted Stories ad product following layoffs
Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its…
Read MoreShould you create device-specific PPC campaigns?
On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re a group that relishes precise control. While…
Read MoreWhy media buying and advertising is ripe for artificial intelligence
There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks. As a direct response to the report, JPMorgan Chase…
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