Posts Tagged ‘advertising’

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? The CMI editorial team recently put this question to the pros who will present at the Intelligent Content Conference March 28–30 in Las Vegas. The answers fall loosely into seven groups: Build…

If there is one thing on my mind this year, it’s how we, as marketers, are getting our work done. Not to mince words, but how we work seems broken. I see the issues with the way I work. All. The. Time. I want dedicated time in my schedule to create, but I get interrupted…

Thank you for being such a valued client. Yes. I’m talking to you! Consider this for a moment: A client is someone you provide a service to, who pays you. I provide you with a service (ideas to help you grow your business). And you pay me. You pay me with your attention. That’s why…

Creating content is a hard work. From planning and brainstorming to actually creating content requires time, energy and investment.  But what if you don’t have the time to churn out new content consistently? Are you bound to fail? Not quite, especially if you have existing content on your site. By reusing and reframing older content,…

Imagine this: Imagine a business, which provides a unique range of services, rather than the same generic range of services as it’s competitors. Imagine a business, which invests time every week on improving itself. Imagine a business, which has a dedicated customer retention program, so that it seldom loses a client or customer. Imagine a…

Joe emailed me with a very direct and important question yesterday. Here it is, along with my answer. Hi Jim. What’s the best way for me to crush my competitors?  I’m going to lose my business soon unless I turn things around and I’m sick of losing out to competitors that are no better than…

I have some exciting news to share with you! You can now access more, free marketing ideas from me and also get a behind the scenes look into my world and how I work. I have recently revamped my Facebook Page and will be adding fresh content to it regularly. You can join me now,…

Your site’s analytics is a powerful resource when it comes to learning more about your target market. It can tell you how successful you are, help track where people are going, and clue you in on what works and what doesn’t. An analytic that doesn’t get nearly enough attention or thought is bounce rate. For…

We’ve all been there— you’re sitting in yet another kickoff meeting, tasked with the impossible: find a way to get more conversions from your homepage with less manpower, fewer resources and a shoestring budget. P.S., can you get it done before the end of this quarter? You leave wondering if it’s too late to take…

Now, more than ever before, it’s important that we develop and nurture a platform where we can be heard. At the very same time that these tools become easier and easier to use, the world is more noisy. Add to this the fact that I believe we often forget a very important detail, and that…