Posts Tagged ‘advertising’
Can Your Poor Internet Security Hurt Your Marketing Efforts?
No matter how successful your brand’s marketing is, poor cybersecurity can result in data breaches that have the potential to cause irreversible damage to your reputation. Customers are more likely to stay loyal to brands with which they feel safe doing business, and any data breach can break that trust. About 64% of marketers believe…
Read MoreLeverage Your Network to Help Drive Your Own Branded Content
Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing The Content Creation Conundrum If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study, 74% of business buyers conduct more than half of…
Read MoreHow to Optimize Your Referral Program and Boost Your Sales
How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know…
Read MoreStudies: digital, particularly cellular, driving trillions in offline retail spending
The $354 billion in 2016 e-commerce gross sales is small potatoes in contrast with offline retail spending: over $four.5 trillion in response to US authorities figures. However what’s additionally bigger than e-commerce is offline spending influenced by the web — between $1 and $2+ trillion, relying on the estimate. Based on a brand new…
Read MoreSimple Tips for Sleuthing Your Site Performance Using Google Analytics
Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect. How do you measure up when it comes to measuring the impact and value of the content you are publishing? Fortunately, for…
Read MoreHow to Use Content to Get Your Audience to Trust You
Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t…
Read MoreUnderstand How Content is Influencing Buyers: A Primer on Attribution Models
“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing, “attribution” refers to a set of user actions that contributes to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you understand which combination of events in which…
Read MoreCan you guess what’s inside the box?
Today’s post is a little different. However, it will explain how to create a cycle of ongoing, repeat sales. Let’s begin. I want you to imagine you have a very special box, which you place on a table in front of a prospective client or customer. You explain that the contents of this sealed box…
Read MoreLive Content is Rising in Popularity
Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big…
Read MoreHow to Use Content Marketing to Improve Your Local Search Ranking
Struggling to get your business to rank high in local search results? Every smart marketer knows that local SEO is the next big thing in digital marketing. The higher you rank in local search, the better your chances of attracting relevant customers to your business. So if you’re ranking low in local search, it’s a…
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