Posts Tagged ‘advertising’
3 Insights for Creating Viral Content
The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs…
Read More10 Grammar and Proofreading Tools for Content Marketers
In creating online content for your business, you want to ensure it has several essential ingredients checked off before distributing it to your readers. Above all else, it needs to be interesting and engaging for them, or you’ll quickly lose their attention. But, second to that, it’s crucial that the grammar, spelling, and punctuation of…
Read MoreHow to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Sadly, most marketers see this as a challenge. 57% marketers state measuring the effectiveness of their content as one of their top 5 content-related challenges. To overcome this,…
Read MoreWhy You Must Create a Total Online Presence Right Now
Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize and integrate a what I’ve long been referring to as a total online presence. Below are the remaining pieces you need…
Read MoreEmoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google…
Read MoreHow to Perfect Your Content User’s Experience
When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as…
Read MoreHow to Use LinkedIn Groups to Generate Quality Leads Continuously
If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft, and a revamped user interface, LinkedIn seems poised to be the best platform…
Read MoreHow to target high-income consumers with Adwords
There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return on investment. Today I am going to be showing you a deeply hidden gem within…
Read More3 Types of Content That Gets More Traffic, Links and Shares Than All the Others
Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for…
Read MoreWant to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]
Let’s say for some time you single-handedly make something that people love to consume: cinnamon buns, maybe, or content. You decide to go big with your operations and bring more bliss into the world. Boatloads of bliss. We’re talking content (or cinnamon buns) galore. We’re talking more than simply doing more of what you’re doing.…
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