Posts Tagged ‘ads’
Report: US advertisers spent $17.6 billion on digital ads in Q3
According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2.…
Read MoreThe 10 Best & Biggest New PPC Features of the Year
Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms. But some new PPC features stuck out more than the rest this year. This article will separate the unicorns…
Read MoreNo targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network
Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at that level will automatically be eligible to show ads on the Google Display Network. Google has been sending advertisers a notice and pausing display and video campaigns that didn’t have targeting assigned…
Read MoreTwitter is eliminating its ads that requested people’s personal information
tanuha2001 / Shutterstock.com Twitter is phasing out its lead generation ad format that brands could use to request people’s names, Twitter handles and email addresses. A Twitter spokesperson confirmed the move on Monday. The spokesperson said in an emailed statement: “We are always experimenting with the best ways to help advertisers effectively connect with consumers. At…
Read MoreTop 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares
According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis. The holiday-themed ad has earned 1.9 million shares since its November 9 release, shooting it to the top of the list in less than a month’s time. Unruly bases rankings for…
Read More15 Incredible Facebook Ad Tools We Love
November 17, 2016 Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This…
Read MorePinterest queues up autoplay video ads for new Explore tab
A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced…
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