Posts Tagged ‘2016’
The Bird’s Eye View of Video: New Stats from Twitter [Infographic]
Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? …
Read MoreThe 10 Digital Fundraising KPIs Your Non-Profit Must Track
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, of…
Read MoreHow Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
New copy isn’t better just because it’s new.You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the…
Read MoreWhat Can Your Business Learn From Restaurant Marketing? [Infographic]
In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food.Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can I…
Read MoreHow Twitter Is Fighting Harassment & Cyberbullying
I’ll say it: I love Twitter.I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.But it goes without saying that I…
Read MoreHow Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
There’s a reason most children’s books are filled with pictures.Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated concepts better than text alone. ————- How Visuals Will Impact Marketing in 2017, According to New…
Read MoreHow to Write Effective Job Ads for Your Hiring Funnel
What’s so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s views and clicks. In turn, that…
Read MoreWhat we’ve learned about SEO in 2016
Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often separates those who succeed from those…
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