5 Myths About Your Clients and Social Media That You Should Forget Right Now

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t…

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Tips for Building and Managing Your Online Reputation

If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond. A negative…

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The State of Social Media Usage in America Today

I recently partnered with The Dash to find out how America’s most popular social networks compare, including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Snapchat. I’m not going to lie, there are a few surprises that you might find interesting. Below are some of the insights, but I encourage you to check out the full dashboard here.…

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The Bird’s Eye View of Video: New Stats from Twitter [Infographic]

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter?  …

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How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. How to Create Instagram Lead Ads by Deirdre Kelly on Social Media Examiner. #1: Choose…

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How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable…

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How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth

Word-of-mouth has been both King of Advertising and a marketer’s best friend for ages – and I mean literally, ages. A naturally occurring phenomenon, word-of-mouth is as old as human communication itself. It’s no wonder then, that word-of-mouth has (in more recent times, at least) been deemed the most valuable form of marketing on the…

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Best Content Ideas for Small Business Owners

As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online. Never…

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Why Small Businesses Have the Social Media Marketing Advantage

As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an…

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How to Create a Twitter Moment: A Step-by-Step Guide

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline?When more than 9,000 tweets are published per second, it can be…

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What Can Your Business Learn From Restaurant Marketing? [Infographic]

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food.Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can I…

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The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the…

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