Live Content is Rising in Popularity

Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big…

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How to Use Content Marketing to Improve Your Local Search Ranking

Struggling to get your business to rank high in local search results? Every smart marketer knows that local SEO is the next big thing in digital marketing. The higher you rank in local search, the better your chances of attracting relevant customers to your business. So if you’re ranking low in local search, it’s a…

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Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a preview…

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A simple checklist to prep for the Google mobile-first index

Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in…

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The Marriage of Content & Images for Local SEO

When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. However, at the Google Performance Summit this past May, the search engine giant shared several important statistics in terms of local search: Nearly a third of mobile searches are related to location. Location-related searches have been…

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Nine crazy predictions for SEO in 2017

It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far. When it comes to making SEO predictions, a lot of experts…

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The flexibility requirement for SEO agencies

Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” “We’re re-branding and are no longer calling ourselves [insert term].” “We’re launching a new product today. Can you provide us tagging and content?” #facepalm I’d like to tell you these situations are rare, but…

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Three well-meaning paid search optimizations that might kill performance

I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if you end up leaving this article and just reading that list for the next half hour, I totally understand. But it got me thinking: what are some ways in which paid…

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Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps, as well as their Facebook followers. Facebook’s Dynamic Ads can now be used…

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The importance of local authenticity

Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint, Michigan well. With truth in short supply these days, a brand’s…

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7 key components to a winning mobile marketing budget in 2017

Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your…

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A comprehensive guide to SSL certificates

A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for.…

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